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Bluesky Has a New App, and It’s All About AI

Apr 04, 2026  Twila Rosenbaum  29 views
Bluesky Has a New App, and It’s All About AI

Bluesky Launches Attie: A New AI-Driven App

Jay Graber, who recently transitioned from CEO to chief innovation officer at Bluesky, has been actively working on a revolutionary new app called Attie. Although Graber's title has changed, her commitment to enhancing user experience through innovation remains strong. Attie, which is currently in beta testing, is not just another app but a significant leap forward in how users can interact with social media.

According to reports, Attie is designed to provide users with a highly customizable social media experience utilizing the capabilities of Anthropic’s AI model, Claude. The app allows users to input chatbot-style prompts that help tailor their feeds by curating content from Bluesky and other compatible networks.

Newly appointed CEO Toni Schneider emphasized the uniqueness of Attie, describing it as a standalone product distinct from Bluesky's previous offerings such as Starter Packs and custom feeds. "This is the first product built by Jay’s new team, and it’s focused on people," Schneider stated, highlighting the app's emphasis on user interaction and personalization.

While the introduction of AI features may not sit well with all Bluesky users—many of whom prefer a platform free from AI influence—Graber remains steadfast in her vision of customizability as the core tenet of Bluesky. The platform was founded by Jack Dorsey with the intention of offering a flexible and adaptable social media environment, especially attractive to users seeking alternatives to mainstream platforms.

During the recent Atmosphere conference, which was dedicated to developers and enthusiasts of Bluesky’s open protocol known as atpro, Graber shared her insights on the future of social media. "Customization and user control are essential to a thriving online community," she noted, indicating that Attie will cater specifically to these needs.

In its current form, Attie allows users to experiment with their social media experience by inputting prompts that shape the content they encounter. The app's beta testers have described the experience as innovative, and the feedback has been overwhelmingly positive, suggesting that users appreciate the ability to curate their feeds actively.

As Bluesky continues to evolve, the introduction of Attie signals a commitment to integrating advanced technologies into social media. The goal is to enable users to not only consume content but also engage with it in a meaningful way. Attendees of the Atmosphere conference were among the first to trial Attie, providing valuable input that could shape the app's final iteration.

Ultimately, the success of Attie hinges on its ability to resonate with Bluesky's user base, a community that has historically gravitated towards platforms that prioritize user experience and customization over mainstream trends. With Graber at the helm of innovation, there is optimism that Attie will align with the original vision of Bluesky while also embracing the potential of artificial intelligence.

As the app nears its public release, the anticipation among users and AI enthusiasts alike continues to grow. The fusion of AI technology with social media customization could set a new standard for how users interact with platforms in the future, and as Graber has indicated, the journey towards achieving this vision is just beginning.


Source: Gizmodo News


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